The Cabin is a bar and grill concept designed as a cozy escape inspired by North American cabins and hunting lodges. The brand merges rustic comfort with refined detail, offering guests a warm, wood-clad environment that feels both intimate and grounded. From reclaimed timber interiors to soft lighting and earthy textures, every element of the brand experience evokes the feel of a fireside retreat. The logotype and brand visuals were developed to reflect this mood - robust, hand-hewn, and quietly confident.
The Cabin - Bar 'N Grill
Working closely with the founders, I created a full visual identity system including the logo, branded materials, and apparel design. A special focus was placed on tactile experiences - from laser-engraved wooden menus to uniforms crafted from denim, canvas, and leather. The identity was extended into signage, kitchenware, and spatial design details to ensure a seamless visual experience throughout the venue. The brand’s centerpiece is a Josper charcoal oven, bringing smokiness and soul to a menu built around shareable platters and seasonal ingredients, bridging craft and community with every dish.
