Sleepy Bear Coffee is a Swiss coffee shop chain founded in Lausanne in 2016. Known for being the first specialty coffee shop in the region, the brand evokes the cozy charm of a forest cabin — a place where customers can slow down and feel at home. The client’s goal was to develop a strong, approachable identity that would resonate across a broad demographic. The resulting brand is friendly, simple, and instantly recognizable, supported by a range of visual assets including custom illustrations for t-shirts, stickers, flyers, and a bespoke set of menu icons.
Sleepy Bear Coffee
Inspired by its woodland namesake, the brand identity leans into a playful yet calming aesthetic — blending earthy tones, soft typography, and hand-drawn elements that invite a sense of warmth and whimsy. The bear mascot became a central figure, symbolizing comfort and familiarity while also reinforcing the brand’s theme of restful indulgence. Every design decision, from packaging to print materials, was made to echo the experience of stepping into a quiet retreat — where coffee, conversation, and community take center stage.
