A brand Designer
bali-Based
( Works )
SOLCRAFT
2020
Branding
SOLCRAFT is a Swiss custom wood and metal workshop rooted in the values of craftsmanship, sustainability, and timeless design. Inspired by the Spanish word sol - meaning “sun” - the name reflects the workshop’s ethos: a new dawn in artisanal creation. With a hands-on approach from concept to completion, SOLCRAFT emphasizes unity and coherence in every piece they produce. Their designs are built with longevity in mind - objects meant to be cherished and passed down, not replaced. This guiding philosophy is evident in everything from their material sourcing to the refined execution of custom cabinetry and furniture.
SOLCRAFT

The visual identity was created to reflect SOLCRAFT’s modern yet grounded personality. The bold, minimalist logo features a sun dipping into horizon-like lines, evoking both the warmth of natural materials and the promise of craftsmanship that endures. The brand balances the raw, tactile energy of workshop life with a refined design language - clean, honest, and quietly confident. From digital banners to signage, the identity ensures instant recognition while remaining true to SOLCRAFT’s values of integrity, precision, and environmental consciousness.